Location SMC-C212
Telephone 941-359-4455
Website http://usfsm.edu/college-of-business/
Advising Student Services

The College of Business is accredited by The Association to Advance Collegiate Schools of Business – AACSB International for Accounting, Finance, General Business, Management, and Marketing majors.

The undergraduate curriculum that leads to a Bachelor of Science or Bachelor of Arts degree in Business Administration is composed of several segments: (1) broad general education in the arts, humanities and sciences; (2) the common body of knowledge for management responsibilities; and (3) majors specializing in Accounting, Finance, General Business, Information Technology, Marketing and IT Management.  Through flexibility in its requirements, the College is able to satisfy the different interests and career objectives of students with diverse backgrounds.


To earn recognition in the State of Florida as a premier school for business education.


Preparing students to succeed in the workplace through educational excellence.


  • We attract quality faculty who develop quality programs that attract excellent students.
  • We focus on teaching excellence and engaging students in experiential learning.
  • We encourage and support faculty intellectual contributions and research to enhance teaching effectiveness and advance knowledge of business.
  • We support faculty and student engagement and service in workforce and economic development.

Assurance of Learning Goals and Objectives

  • Global Competitive Environment – Explain the key factors in the domestic and global economic, political-legal, socio-cultural, and technological environment of business and be able to systematically analyze the multiple environments in which organizations operate and seek to gain competitive advantage.
    • International Issues – Understand the relevant international issues when operating in a global business environment.
    • Competitive Environment – Ability to effectively define and analyze the competitive environment.
  • Ethical and Legal Responsibilities – Understand the ethical and legal responsibilities of organizations as they pursue economic goals and objectives.
    • Legal and Social Environment – Understand the legal and social environment of business operations.
  • Strategic Management and Planning – Effective management and planning with a customer and market focus.
    • Management Principles – Understand the basic theories, concepts, and effective behavioral practices that form the foundation of modern management thought and demonstrate the ability to apply key management concepts.
    • Marketing Value – Understand the role of marketing in the creation of value for internal and external stakeholders through decisions related to the marketing mix, as well as such key concepts as relationship marketing, marketing segmentation and targeting, and market planning.
    • Strategic Integration – Ability to use strategic management techniques in the integration and application of business tools and concepts in a problem-solving environment.
  • Business Concepts – Understand key financial, economic, and accounting concepts.
    • Principles of Finance – Understand the processes, decision structures and institutional arrangements related to the use and acquisition of funds by a firm in a competitive environment.
    • Economic Concepts – Understand the workings of modern market economies.  Know the components of the macro economy and understand the relationships between aggregate economic activity and monetary and fiscal policy.  Demonstrate familiarity with basic economic terminology and an understanding of marginal analysis, supply and demand analysis, consumer behavior, production and cost theory, and profit maximization under a variety of market structures.
    • Principles of Financial and Managerial Accounting – Understand the basic concepts and theories underlying general-purpose financial statements including recognition of what information is presented in each of the three basic financial statements. Understand the accountant’s role in assisting management in the planning and controlling of business activities.
  • Data-Driven Decisions – Explain how financial, statistical, and other quantitative data can be used to analyze strategic and operating performance and serve as the basis for management decisions.
    • Quantitative Analysis – Understand the application of statistics to data analysis and decision-making in the business environment.
    • Information Systems – Understand the concepts, structures and process involved in the management of information systems and technologies and the role of information systems in supporting managerial decision-making.
    • Critical Thinking – Demonstrate critical thinking and analytical abilities, including the ability to engage in inductive, deductive, and quantitative reasoning, and to construct sound arguments.
  • Communication – Communicate effectively, both orally and in writing.
    • Oral Communication – Effective presentation skills in content, organization, and delivery.
    • Written Communication – Write business documents with clear focus, organization, and mechanical correctness.

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